Starting your business with a DIY logo is completely normal. Most small businesses begin with a DIY logo to get things up and running. When you’re just getting things off the ground, tools like Canva are quick, affordable, and genuinely helpful. You need something in place, and a DIY logo does the job. But here’s…
We all have a favourite colour. So when it comes to choosing brand colours for your business, it feels natural to start there. Maybe your favourite is a deep navy blue. A bold red. A soft pastel pink. Whatever it is, there’s usually a reason you’re drawn to it, even if you can’t quite explain…
“Branding” is one of those words that gets thrown around everywhere. You’ll hear it in marketing advice, business podcasts, and from other business owners. But what is branding in business, really? And why does it matter so much? Ask ten people and you’ll probably get ten slightly different answers. So let’s simplify it. What Is…